We all kind of know that we should keep an eye on what is in our kids products, and there are so many products out there now, claiming to be all natural and free of nasty stuff. On a recent Boots shop, I found myself standing there, wondering how I could justify £8 for a 150ml bottle of baby soap that would last my family all of a week – but it was the only organic one they had. I decided to investigate a bit further about what exactly is ok. I found an expert to do a Q&A for us, she has started her own brand of kiddy shampoo and wash called Childs Farm and it’s pretty faba rooney! I figured she knows what she is talking about!

A little bit about Joanna -
Joanna Jenson is a former Investment Banker who has always led a double life; work during the week, countryside and horses at the weekends. Having fleed from big city life, she now has two young girls as well as fields of horses and ponies, sheep, bantams, ducks and dogs all at the real life Childs Farm in Hampshire, which is where her delicious range of kiddy wash products started their life ……

What made you set up Childs farm?
I’ve always been interested in herbalism and using natural ingredients, I was frustrated at not being able to find any hair products for my girls that could cut through their horrific tangles, and didn’t smell of lavender. Many of the ‘organic’ products I bought didn’t work, and many other products were full of hideous chemicals I wasn’t putting anywhere near a child. And the focus was babies and toddlers: nothing for anyone over 3 or 4, and we didn’t want a Disney spin off which was cheap and harsh on the skin. Realising the strong connection the young have with ponies and tractors, and having a friend who is a children’s illustrator, we decided to get a great product and present it in a great way. Bingo – Childs Farm!
You must have had to do a lot of research!!!!
The children’s bathroom was FULL of products! We have tried everything on the market, looking at what worked and what didn’t. Then it was the ingredients that we had to scrutinise: lots of trawling through scientific journals, lots of questions to chemists, lots
of disbelief at some of the stuff written on the internet. I have notebooks full of the most bizarre stuff, and of course, I started making my own to see really what it turned out like.
What was some of the most interesting stuff you found out?
Two things: one, was the properties of some of the most delicious smelling essential oils. For example, Tangerine Oil has the same calming and soothing properties as lavender but smells FANASTIC – it’s known as ‘happy juice’ round here! Although tea tree oil is a natural antiseptic, it is not proven to be offensive to nits, so including it in your ingredients list and claiming it is a deterrent is simply not accurate.
Secondly, cheap shampoos and washes for children can be really damaging to young skin. Products which look attractive to children are not necessarily suitable for children, yet how are you supposed to know?
Tell us a bit about your range and what makes it unique?
Our launch range has 3 products for girls (Shampoo, conditioner and bubble bath)
and 2 for boys (hair and body wash, and bubble bath). We have another three products ready to launch before Easter too.

All of them have fabulous fruity fragrances, they all work and they all look grrreat. The package images are of ponies and farmyard animals having fun and each design has something new to see in it every time you look. The images are made of photocollage: each image is made out of wrapping paper, hair, bubble wrap, buttons, and all glued together
And all the animals are real, and you can read all about them on the website. www.childsfarm.com
